Stamping consumption, as an emerging consumption phenomenon, reflects that consumers attach importance to both consumer objects and possession experience and want to personalize the experience as well as prove the authenticity
through institutionalization. In this paper, we take the practice paradigm as a perspective and introduce Beck’s theory of“institutional individualization”as an analytical framework, arguing that stamping consumption is a consumption practice
based on the occurrence of personal movement. It occurs through the control of the consumption process by institutionalized consumption tools and finally materialized travel experience by collecting movement markers. Stamping consumption reflects the consumer’s search for certainty in a differentiated tourism context. Further behind the demand for institutionalization is the“self-posed”response to the risks of modernity, and the balance between institutionalization and individualization is a process of debugging the tensions of a new order.